Our Work

Using crowdsourcing techniques, we gather resources into one, accessible space, to increase awareness of and knowledge relating to normal physiological childbirth. This allows us to transfer and share knowledge between locations, individuals, and countries, so that we can maximise potential for optimal outcomes for mothers and babies

Resources For You

Include links to publications, research, reports, websites, media and films, guidelines, toolkits and consensus papers


For both parents, entering pregnancy as emotionally and physically healthy as possible provides the best start for every mother and baby.


A positive pregnancy experience matters to women, babies and families. This includes support, information and access to maternity services when, where and how women need it.


A safe, personalised birth experience that optimises physiological processes, including physical and emotional wellbeing is a human right.


A secure and nurturing transition to motherhood, that maximises the potential for a positive mother-infant relationship, and authentically includes fathers and partners.


Providing a firm foundation for families to survive, thrive and transform.

Maternity Care

A useful resource for Maternity Care workers to reference and share information.

Join for News & Updates!

"We all deserve to start or grow our families with dignity, which requires childbirth care that is safe, supportive and empowering".

Neel Shah, MD, MPP
Assistant Professor, Harvard Medical School
Vice President, March for Moms

"If we get birth right we get the world right; starting life with a positive birth experience sets the scene for the best possible future wellbeing for women, babies, families, and societies."

Professor Soo Downe
University of Central Lancashire, England.

"There’s no tool for development more effective than the empowerment of women" - Kofi Anan.

Positive pregnancy and childbirth experiences are crucially important to women and their families. Help us bring together the best resources together to co-create these experiences with women, families, communities and care givers.

Petra ten Hoope-Bender
Midwife, MBA
Technical Adviser Sexual and Reproductive Health

"We can only have safe and satisfying birth for women and babies if we respect the intricate process of labour and birth and think carefully and respectfully before we intervene in this ancient process"

Hannah Dahlen
Professor of Midwifery and Higher Degree Research Director in the School of Nursing and Midwifery at the Western Sydney University

Reach Us

We really look forward to hearing from you.

Saturn House, Mercury Rise
Altham Business Park

+44 (0)1282 858231


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